On April 11, 2026, ISUZU Vietnam, in collaboration with ISUZU Thang Long Dealer, successfully held the ISUZU FSR-N truck launch event and customer thanks party in Thanh Hoa – marking the starting point of a nationwide product introduction series. The ISUZU FSR-N belongs to the 7-8 ton segment and is equipped with an air-suspension seat, mattress, and relaxing cabin, providing enhanced comfort for drivers on long journeys.
The ISUZU FSR-N has been developed to meet the demands of goods transportation on interprovincial routes. The vehicle is equipped with a mattress and sleeper cabin for enhanced comfort, an air-suspension seat to reduce vibration, and tubeless tires to improve safety and optimize operating costs. These improvements are the result of ISUZU’s direct research and engagement with customers, aiming to deliver a solution better suited to real-world operating conditions.
Thanh Hoa was selected by ISUZU Vietnam as the starting point for the FSR-N introduction series thanks to the dynamic development of the local transportation sector. With the nature of long-haul operations and diverse transportation needs-especially in the seafood industry, where goods are often transported together with water and specialized equipment, the market provides ideal conditions for the FSR-N to demonstrate its effectiveness in real operations.
The event was held at ISUZU Thang Long Dealer – Thanh Hoa Branch, featuring a variety of activities such as product display and test drives of the ISUZU FSR-N, vehicle and body inspection and maintenance consultation, as well as the product launch program and customer thanks party. Through these activities, attendees not only had the opportunity to experience the product firsthand but also gained a clearer understanding of its practical applications in daily operations.
Customers directly experienced the ISUZU FSR-N at the event
Ms. Duong Thi Chung, a customer operating in the seafood transportation sector, shared that she highly appreciates the product quality as well as the strong reputation of the ISUZU brand. After experiencing the vehicle firsthand, she noted that the ISUZU FSR-N delivers stable and smooth performance, making it well-suited to her daily business operations. Improvements in comfort and operating cost efficiency are expected to help enhance productivity and support sustainable business growth.
Speaking at the event, Mr. Thai Van Toan – Director of ISUZU Vietnam – stated that during the development of the ISUZU FSR-N, ISUZU directly engaged with customers in the transportation sector to better understand real operational practices, especially the challenges of long-duration trips and drivers’ working conditions. These insights have guided the development of solutions that better meet customer needs and improve operational efficiency.
Mr. Thai Van Toan – Director of ISUZU Vietnam – delivering his speech at the event
Customer interest and feedback were quickly translated into the first orders placed at the event, demonstrating the product’s strong alignment with real-world transportation needs. This also serves as a positive signal, reinforcing the effectiveness of the ISUZU FSR-N in helping customers optimize their business operations.
Recognition and gift presentation for customers who signed contracts at the event
The event in Thanh Hoa marked the starting point of ISUZU FSR-N’s nationwide introduction journey, with Ca Mau as the next destination in the series. By expanding activities across key markets, ISUZU aims to bring the FSR-N closer to customers while providing opportunities for them to directly experience and evaluate the product’s performance.
