On April 24, 2026, ISUZU Vietnam Co., Ltd. (ISUZU Vietnam) successfully held the 1st Dealer Conference for fiscal year 2026 in Da Nang City, with the participation of ISUZU Vietnam’s management team, authorized dealers nationwide, and guests from ISUZU Motors Limited, ISUZU Motors International Operations (Thailand) Co., Ltd., and ISUZU Motors Asia Ltd.
The conference served as an important occasion for ISUZU Vietnam and its dealer network to comprehensively review the performance of fiscal year 2025, while aligning on key directions and priorities for fiscal year 2026, aiming to strengthen collaboration and drive coordinated actions across the network.
In his opening remarks, General Director of ISUZU Vietnam, Mr. Wataru Nakano, expressed his sincere appreciation to the dealers for their efforts in sales activities, aftersales service, and customer care. He emphasized that, thanks to the strong partnership with the dealer network, ISUZU Vietnam successfully achieved its fiscal year 2025 volume target and maintained its leading position by attaining the No.1 market share for four consecutive years in the commercial vehicle segments in which ISUZU enters.
General Director of ISUZU Vietnam – Mr. Wataru Nakano delivered the opening speech of the Conference
In addition to the achievements, he also candidly addressed the challenges in increasing market share and emphasized the urgency of improving business performance. In an increasingly competitive market environment, ISUZU Vietnam will take a more proactive and aggressive approach, focusing on concrete actions to enhance results and capture growth opportunities. He called on the entire dealer network to work together and proactively implement solutions to strengthen competitiveness and improve sales performance in fiscal year 2026.
Dealers attentively followed the presentations at the conference
At the conference, the market overview was highlighted as a key focus, providing a comprehensive view of the market landscape and the major trends expected to impact business activities in the coming period. Building on this, ISUZU Vietnam’s departments reviewed and evaluated the performance of fiscal year 2025, while developing action plans for fiscal year 2026 across key areas including Product Development, Dealer Network Development, Marketing, Customer Relation, Aftersales Service, and Sales. The content was designed with a stronger focus on business efficiency and conversion capability, aiming to directly support sales performance at the dealer level.
Mr. Thai Van Toan – Director of ISUZU Vietnam delivered the market overview
In particular, the open discussion format (Waigaya) continued to be applied, providing an opportunity for dealers to exchange ideas, contribute insights, and develop practical solutions aimed at effective implementation in the market for fiscal year 2026.
Apply Open Discussion (Waigaya) to increase engagement and get input from Dealers
Notably, at this conference, ISUZU Vietnam officially honored and awarded the best dealers of fiscal year 2025:
❖ BEST DEALER OF THE YEAR:
– First Prize: ISUZU An Viet – Thanh Tri
– Second Prize: ISUZU Thang Long – Dong Anh
– Third Prize: ISUZU Van Nam – Binh Tan
❖ BEST DEALER PERFORMANCE:
– Best Sale of the Year: ISUZU Thang Long – Dong Anh
– Best Sale LCV (Pickup & SUV) of the Year: ISUZU Loc Phat – Dong Nai
– Best Marketing of the Year: ISUZU Dai Thinh – Da Nang
– Best Customer Relations Performance of the Year: ISUZU Dai Thinh – Da Nang
– Best After Sales of the Year: ISUZU Nisu – Long Bien
– Aftersales Operation Award:
+ 2 Stars: ISUZU Dai Thinh – Da Nang, ISUZU An Viet – Thanh Tri (photo from left to right).
+ 1 Star: ISUZU Thanh Thao – Ca Mau, ISUZU Tan Phat – An Hoa Branch, ISUZU Tay Bac Sai Gon – Hoc Mon, ISUZU Van Nam – Binh Tan, ISUZU Van Nam – Binh Duong Branch, ISUZU Thang Long – Dong Anh (photo from left to right).
– Best Aftersales Contribution Award: ISUZU An Khanh – Can Tho, ISUZU Tay Bac Sai Gon – Hoc Mon, ISUZU Nisu – Long Bien, ISUZU An Viet – Thanh Tri, ISUZU Van Nam – Binh Tan, ISUZU Thang Long – Dong Anh (photo from left to right).
– Best Sales Contribution Award: ISUZU Green Ka – An Phu Dong, ISUZU Van Nam – Binh Tan, ISUZU Minh Nhi – Binh Duong, ISUZU An Viet – Thanh Tri, ISUZU Thang Long – Dong Anh (photo from left to right).
The 1st Dealer Conference for the fiscal year 2026 has concluded successfully, marking the beginning of a new journey with many expectations and determination. Based on the results achieved, ISUZU Vietnam and the nationwide Dealer system will continue to act in a unified and proactive manner to meet the set goals and continually improve competitiveness and service quality.
With this direction, ISUZU is committed to continuing its journey as a “Value Provider,” delivering sustainable value while building and maintaining strong customer trust — the foundation for long-term growth in the Vietnamese market.
– ISUZU Vietnam –
