NEW ISUZU MU-X 2025 OFFICIALLY LAUNCHED IN VIETNAM

Hanoi, June 6, 2025 – ISUZU Vietnam Co., Ltd officially launches NEW ISUZU mu-X 2025 in the Vietnamese market. This upgraded version features a bold and refined new design, cutting-edge technologies, and enhanced performance. Building upon ISUZU’s reputation for durability, mu-X 2025 is a multi-utility SUV that meets the diverse needs of individual users, families, and businesses.

NEW ISUZU mu-X 2025: Let’s Take it All

Embracing the spirit “Let’s Take it All,” NEW ISUZU mu-X 2025 is a top choice in the multi-utility SUV segment and proves to be an ideal companion for any journey.

Users no longer need to choose which values to prioritize, because NEW ISUZU mu-X 2025 offers it all: dynamic design, premium convenience, superior safety, powerful performance, and legendary durable operation.

For individual and family customers, NEW ISUZU mu-X 2025 is a luxurious and comfortable SUV, ideal for both daily commuting and weekend getaways. Meanwhile, business users will find NEW ISUZU mu-X 2025 to be an economical SUV – powerful, durable, and fuel-efficient – optimizing long-term investment and operational costs.

What distinguishes NEW ISUZU mu-X 2025 is that it is aimed at individuals and businesses looking for vehicles that meet their own standards, rather than blending in. They are people who appreciate efficiency in every aspect, seek durability on every trip, and desire a multi-purpose vehicle that can suit both professional and personal needs. That explains why NEW ISUZU mu-X is more than just a vehicle; it represents a bold way of life. NEW ISUZU mu-X allows users to actually take control of every moment, conquer every journey, and live fully on their own way.

EXTERIOR: BOLD & DYNAMIC

NEW ISUZU mu-X 2025 changes to a new look with the “Bold & Dynamic” design language:

• The new grille design with contrasting colors and sharp patterns helps highlight the front of the vehicle, creating a stronger and more modern feel. This enhances the owner’s distinctive style.
• The newly designed Bi-LED front headlight cluster integrates LED daytime running lights and LED turn signals, increasing illumination and recognition. This helps improve visibility in low-light conditions.
• 20-inch aluminum alloy wheels (depending on version) with a 6-spoke design not only provide a sporty look but also contribute to expressing the owner’s dynamic personality.
• Air curtain help optimize aerodynamics, reduce wind resistance, and limit noise and vibration when the car operates at high speeds.
• The new design of the LED rear combination lamps creates a synchronous, strong, and modern overall beauty.
• A new color, Eiger Gray (depending on version), is added to meet modern tastes, providing more style options for customers.

The new exterior design gives NEW ISUZU mu-X 2025 an eye-catching appearance. Every detail reflects ISUZU’s care in honoring the owner’s personality – those who love experiences, value dynamism and uniqueness in every journey.

INTERIOR: BOLD AND REFINED

Stepping inside the mu-X 2025, customers will immediately feel the luxury and sophistication through the new “Bold & Refined” interior design language:

• Leather-covered seat versions with new patterns and color (truffle brown) combine with high-quality materials and sophisticated details, creating a luxurious space.
• The flexible interior space features an 8-way power-adjustable driver’s seat (depending on version). The second and third-row seats can be flexibly folded, optimizing space to meet diverse needs from passenger transport to cargo hauling.
• The dashboard, steering wheel, armrest, and door panels are newly designed to bring a luxurious and spacious interior feel to the cabin.
• The 9-inch infotainment display system features an intuitive interface that supports wireless Apple CarPlay and Android Auto connections, making it easy to use and fully meeting passengers’ entertainment needs.
• The new 7-inch Multi-Information Display (MID) offers sharp visuals, allows for customizable displays, and provides full operational data such as speed, fuel consumption, safety alerts, etc. This feature can also synchronize with the 9-inch infotainment display system, enabling the driver to easily monitor vehicle and entertainment information, thereby enhancing the driving experience.
• USB-C charging ports are equipped for both front and rear seats, ensuring convenience and compatibility with various devices while providing fast charging speed.

Inherited and developed from the previous generation, NEW ISUZU mu-X 2025 continues to improve in order to offer a relaxing and pleasant experience for both driver and passengers throughout the journey. This is a distinct advantage of mu-X in the 7-seater SUV segment, as it meets both daily travel needs and long family trips.

SAFETY: PEACE OF MIND ON EVERY JOURNEY

• The 4th generation ADAS Camera features an expanded scanning angle from 40° to 120° and an increased object detection range of up to 150m, offering greater accuracy and broader observation for improved collision avoidance and enhanced active safety.
• The active safety system integrates features such as Rear Cross Traffic Alert (RCTB), Rear Cross Traffic Alert (RCTA), Forward Collision Warning (FCW), Autonomous Emergency Braking (AEB), Adaptive Cruise Control (ACC), Lane Departure Warning (LDW), Blind Spot Monitoring (BSM), and Mis-acceleration Mitigation (MAM), etc, offering comprehensive support in all traffic situations and minimizing risk.

• 6 airbags (depending on version) maximize passenger safety.
• The chassis with rigid crossbeam increases passenger safety in case of rear or side collisions.
• Strong cabin structure provides excellent protection for all passengers.

The addition of advanced safety technologies is one of the key upgrades, offering maximum peace of mind for drivers and full protection for passengers – especially families with young children. NEW ISUZU mu-X has achieved a 5-star ASEAN NCAP safety rating, thanks to a full range of cutting-edge active safety technologies that assist users in all driving situations.

PERFORMANCE: POWERFUL, DURABLE, AND SUPERIOR EFFICIENCY

• The 1.9L RZ4E-TC Diesel engine is equipped with Common Rail technology and an electronic turbocharger, helping to increase efficiency, optimize fuel economy, and provide smooth and economical operation.
• The rigid and sturdy chassis with reinforcing bars increases torsional strength, ensuring stability and durability throughout operation.
• The independent front suspension, with the upper control arm placed high, helps enhance cornering ability, providing a stable and comfortable driving experience.
• The rear suspension with a large stabilizer bar and lateral link helps minimize horizontal sway, optimizing stability and comfort during operation, ensuring stability and confidence when cornering.
• The shock absorbers have been improved with a larger body diameter, combined with enhanced piston valves and base valves, helping to increase operational capability on both flat and rough roads.
• The Rough Terrain Mode and shift-on the fly system enhance off-road capability, improve traction control under harsh conditions, and offer a strong and flexible off-road experience for adventurous users.

At the heart of the ISUZU mu-X 2025 is the well-known 1.9L RZ4E-TC diesel engine, refined to produce optimal torque at low RPM, paired with a smart 6-speed automatic transmission – delivering smooth performance both in urban traffic and on mountain roads. This engine is also widely used on ISUZU’s pickup and SUV models in Southeast Asian markets, where road conditions are similar to Vietnam.

ISUZU’s durability is not only seen in the engine system, but also in the chassis structure and advanced suspension system. Together, they make the vehicle sturdy, safe, and capable of offering the highest level of passenger protection.

CONVENIENCE: ELEVATING USER EXPERIENCE

• The UV-protective windshield reduces cabin temperature, improves comfort, and saves fuel by reducing air conditioning load.
• Power tailgate with hands-free sensor (depending on version) is useful when carrying items or holding small children, increasing convenience of use.
• “Follow me home” feature: This supports path illumination when parking by maintaining illumination for 30 seconds when the engine is turned off, with the lights in off/auto state.
• Passive Entry & Start System (PESS) key with remote start capability: This helps cool the cabin and warm up the engine before operation, bringing a convenient experience for passengers.

For individual and family users, these upgraded features enhance daily convenience, helping define a modern and worry-free lifestyle. For businesses in passenger transport, NEW ISUZU mu-X 2025 is not only a mobility solution, but also a tool for improving service quality and passenger satisfaction.

Targeted for every customer group

NEW ISUZU mu-X 2025 is designed to meet the needs of various customer groups in Vietnam:

• Modern families: Looking for a spacious 7-seater SUV that is safe with ADAS, equipped with entertainment screens, smart connectivity, and stylish design for weekend trips. mu-X 2025 perfectly meets those needs with flexible space and maximum peace of mind.
• Business owners/ Entrepreneurs: Seeking a reliable, durable, fuel-efficient vehicle to optimize operating costs while maintaining a professional and classy appearance when meeting clients. mu-X 2025 is a smart choice with economic efficiency and a premium image.
• Adventurers/off-road users: In need of a vehicle with a strong chassis, stable suspension, powerful and reliable engine to conquer complex terrains. mu-X 2025 inherits and enhances ISUZU’s strength in durable performance.

The most attractive warranty policy in the segment

ISUZU mu-X 2025 comes with a leading standard warranty of 5 years or 200,000km (whichever comes first), offering peace of mind on every journey.

The Customer Care program with incentives of free maintenance labor, 50% discount on maintenance spare parts (retail price) helps optimize operating costs for users.

Official Pricing of ISUZU mu-X 2025

* Recommended retail price includes VAT (10%)

Special launch promotion

To celebrate the launch of NEW ISUZU mu-X 2025, ISUZU Vietnam introduces a special promotion for customers:

• Promotion period: From June 6, 2025 to July 31, 2025
• Eligible customers: All individual and business customers nationwide who sign a purchase contract for NEW ISUZU mu-X 2025 during the promotion period.
• Offer: Customers will receive support package equivalent to 12 months of Vehicle Physical Insurance (applicable for all versions). This insurance package is designed to provide peace of mind during vehicle use.

For more details about the promotion and NEW ISUZU mu-X 2025 models, please contact the nearest ISUZU dealership: Link

Discover and experience NEW ISUZU mu-X 2025 through exciting events

Following the launching event, ISUZU Vietnam will roll out a series of nationwide events to bring NEW ISUZU mu-X 2025 closer to customers. The campaign includes:

• A series of display and test drive events is set to begin in July 2025 at major shopping malls, including AEON Mall. Additionally, hands-on test drives across various terrains are carried out in six key provinces and cities: Nghe An, Da Nang, Dak Lak, Lam Dong, Binh Phuoc, and Can Tho.
• Activities at dealerships including test drives and product introductions, will be organized regularly across the country starting in June 2025. This initiative aims to provide customers with the opportunity to experience firsthand the significant upgrades of the NEW ISUZU mu-X 2025.

Through these activities, ISUZU Vietnam hopes to deliver real and comprehensive experiences to customers while reinforcing the position of NEW ISUZU mu-X in Vietnam’s 7-seater SUV segment.

About ISUZU Vietnam

ISUZU VIETNAM CO., LTD. was established in 1995 as a Vietnam – Japan joint venture, operating in the field of importing, assembling & distributing commercial vehicles & light commercial vehicles. With 30 years of experience, ISUZU Vietnam is one of the leading Japanese brand vehicle manufacturers in Vietnam, providing superior transportation solutions including light-duty, medium-duty, and heavy-duty trucks, specialized vehicles, bus chassis, tractor heads, ISUZU D-MAX pickup truck and 7-seater SUV mu-X.

– ISUZU Việt Nam –