In 2025, ISUZU Vietnam Co., Ltd. (ISUZU Vietnam) marks its 30th anniversary with the message “30 Years of Moving Together” celebrating three decades of partnership with customers, partners, and Vietnamese society. The company has continuously contributed to the transportation and life with sustainable transportation solutions.
30-Year journey of moving with Vietnam
Three decades ago, when ISUZU laid its first foundation in Vietnam market, the economy was undergoing a significant transformation. The transportation sector at that time faced numerous challenges: underdeveloped infrastructure, outdated vehicles with high fuel consumption and low durability. Recognizing the economy’s need for progress, ISUZU set its goal to become a pioneering brand, providing sustainable, fuel-efficient, and reliable transport solutions for Vietnamese businesses.
Founded in 1995, ISUZU Vietnam was established to deliver high-quality commercial vehicles to the domestic market. From the beginning, ISUZU focused on light and medium-duty trucks – key segments for transport and manufacturing businesses.
With its core values of Safety – Durability – Fuel Efficiency – Environmental Friendliness, ISUZU vehicles quickly earned the trust of Vietnamese customers and became top choices. This was also when ISUZU built a nationwide dealership and after-sales service network, laying a solid foundation for long-term development.
1995 – 2005: Laying the foundation – Building trust
- October 19th, 1995: ISUZU Vietnam was officially established, marking the foundation of the modern commercial vehicle industry.
- 1997: Launched the N-Series truck, an icon of durability and fuel efficiency.
- 1998: Introduced the Trooper SUV, marking product diversification.
2006 – 2015: Expansion and technological advancements
- 2012: Introduced the Q-Series, “The truck for everyone,” ISUZU’s best-selling truck line.
- 2013: Officially launched the all-new D-MAX RT50, opening a new era for ISUZU pickup in Vietnam.
- 2015: Officially introduced the Tractor head series.
2016 – 2025: Strong transformation – Leading the trend
- 2016: Officially introduced SUV mu-X.
- 2018: Launched a range of Euro 4-compliant trucks and pickups, affirming environmental commitment.
- 2022: All products met Euro 5 standards, positioning ISUZU as a leader in green transport. Achieved a total production milestone of 100,000 vehicles.
- 2023: Implemented ISUZU’s New Corporate Identity, enhancing customer experience.
- 2025: Celebrating 30 years of establishment, with nearly 150,000 ISUZU vehicles supporting Vietnam’s logistics, agriculture, and industrial transport sectors.
ISUZU aims to provide comprehensive transport solutions, helping businesses optimize costs, improve efficiency and achieve sustainable growth.
ISUZU Vietnam’s 30-year journey is not just about durable vehicles on every road but also a testament to its deep commitment to Vietnam’s economic and social development.
- Modernizing the transport industry: Providing nearly 150,000 vehicles for logistics, e-commerce, construction, agriculture, etc.
- Commitment to sustainability: Implementing CSR initiatives such as ISUZU Caravan, Safe & Fuel-Efficient Driving Training Program, Driver Skill Contest, etc.
- Building strong connections with customers and partners: Aiming to expand a network of over 30 authorized dealers/branches/workshops nationwide, offering Japanese-standard after-sales services.
ISUZU Vietnam 30th Anniversary Celebration Activities
To commemorate its 30-year journey in Vietnam, ISUZU will host a series of events to express gratitude to customers, partners, and the community, reinforcing its commitment to sustainable transportation development. The 30th Anniversary Campaign is built on three core values:
- More Engagement – Strengthening long-term connections with customers, partners, employees, and dealers.
- More Fans – Expanding brand influence and enhancing customer loyalty.
- More Value – Reinforcing ISUZU’s commitment to the economy, environment, and community.
These activities will occur throughout 2025, including:
- Customer and partner appreciation: The management and staff will visit and express gratitude to customers and partners nationwide.
- “My ISUZU Story” photo contest: A photo contest with the theme “30 Years of Moving Together Story” will be organized to listen to real stories from customers about their journey with ISUZU Vietnam over the past three decades.
- Promotion program: In collaboration with the nationwide dealers, a major promotion program will be implemented for commercial vehicle lines in 2025.
- New product launch and enhanced experience events: A special, limited 30th-anniversary edition vehicle will also be introduced. Furthermore, ISUZU Vietnam will unveil new products this year and increase investment in experiential events such as product showcases and test drives, allowing customers to explore ISUZU’s offerings firsthand.
- Community activity series: ISUZU will continue community-oriented initiatives such as Caravan journey combining long-distance driving and charity activities, a professional driver skills contest, and a 30,000 km running challenge for employees and dealers.
- 30th anniversary event: The event will occur in October 2025, where ISUZU Vietnam will bring together loyal customers and partners to reflect on key milestones and share the company’s future direction.
“30 Years of Moving Together” is both an appreciation and a promise from the brand, according to Mr. Wataru Nakano, General Director of ISUZU Vietnam: “For the past three decades, ISUZU Vietnam’s success comes from the support and trust of our customers and partners. “Moving” shows our strong wish to always change and improve the quality of our products and services over the years. This spirit will keep going in the new period. We are confident to move forward – strong and steady with great transport solutions to go together with our customers, partners, and the community to reach new successes.”
Moving Forward Towards a Sustainable Future
To show its vision of sustainable development, ISUZU Vietnam reaffirms its strong commitment to investing in green transportation solutions, pioneering research, and applying environmentally friendly technologies.
At the same time, ISUZU Vietnam is expanding its nationwide service network, strengthening its authorized dealership system and professional maintenance centers to provide customers with the best convenience and service quality.
Beyond that, ISUZU Vietnam will actively establish strategic partnerships with reputable partners, demonstrating its dedication to working alongside customers and the government to build a sustainable transportation system, contributing to industry growth and environmental protection.
“30 Years of Moving Together” is not just a historical milestone but a reaffirmation of ISUZU Vietnam’s commitment to accompanying customers and partners into a new era alongside Vietnam,” said Mr. Wataru Nakano, General Director of ISUZU Vietnam.
About ISUZU Vietnam
ISUZU VIETNAM CO., LTD. was established in 1995 as a Vietnam – Japan joint venture, operating in the field of importing, assembling & distributing commercial vehicles & light commercial vehicles. With 30 years of experience, ISUZU Vietnam is one of the leading Japanese brand vehicle manufacturers in Vietnam, providing superior transportation solutions including light-duty, medium-duty, and heavy-duty trucks, specialized vehicles, bus chassis, tractor heads, ISUZU D-MAX pickup truck and 7-seater SUV mu-X.
Join ISUZU Vietnam’s 30th Anniversary Celebration at:
- Landing page 30th Anniversary: https://30years.isuzu-vietnam.com
- Website: https://ISUZU-vietnam.com
- Facebook: https://www.facebook.com/ISUZUVietnamCompany
- YouTube: https://www.youtube.com/user/ISUZUVnCo
- Instagram: https://www.instagram.com/isuzuvietnamofficial/
- Zalo OA: https://zalo.me/1880259804032944243
- TikTok: https://www.tiktok.com/@isuzuvietnam.official
Media Contact
Mrs. Phan Thị Bình
ISUZU VIETNAM CO., LTD.
Phone: 079 441 2546
Email: Info@isuzu-vietnam.vn
– ISUZU Vietnam –
